Privacy Statement

PRIVACY POLICY

SECTION 1 - GENERAL INFORMATION
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from [hyleaherb.com] (the “Site”).
The data controller responsible for your personal data is [Sanhe City Hanliya E-commerce Center (Individual Business)], located at [The third storefront from the north at No. 204, Juyang Street, Juyang Town, Sanhe City, Langfang City, Hebei Province, China (Changjiang Apartment).].

SECTION 2 - PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

2.1 Device Information (Collected Automatically)
* **Cookies:** Data files that are placed on your device or computer and often include an anonymous unique identifier.
* **Log files:** Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
* **Web beacons/pixels:** Electronic files used to record information about how you browse the Site.

2.2 Order Information (Provided by You)
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
* Name
* Billing address
* Shipping address
* Payment information (Note: We do NOT store full credit card numbers. Payments are processed securely via third-party gateways like PayPal and Stripe).
* Email address
* Phone number

SECTION 3 - HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
* Communicate with you (e.g., regarding your "Pán Wán" journey or shipping updates);
* Screen our orders for potential risk or fraud; and
* When in line with the preferences you have shared with us, provide you with information or advertising relating to our products (such as new Botanical Releases).

SECTION 4 - SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
* **Shopline:** We use Shopline to power our online store. You can read more about how Shopline uses your Personal Information here: https://shopline.com/privacy.
* **Payment Processors:** We use PayPal and other secure gateways to process payments. We share only necessary data (billing address, amount) to execute the transaction.
* **Logistics Partners:** We share your shipping address and phone number with our logistics partners (e.g., DHL, FedEx, YunExpress) strictly for the purpose of delivering your Resonant Vessel.
* **Google Analytics:** We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

SECTION 5 - BEHAVIOURAL ADVERTISING
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
* **Facebook/Meta:** We may use Facebook Pixels to analyze the effectiveness of our ads. You can opt-out of Facebook targeted ads here: https://www.facebook.com/settings/?tab=ads.
* **Google:** You can opt-out of Google targeted ads here: https://www.google.com/settings/ads/anonymous.

SECTION 6 - DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

SECTION 7 - YOUR RIGHTS (GDPR & CCPA)
If you are a resident of Europe (GDPR) or California (CCPA), you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.
* **Right to Access:** You may request a copy of your personal data.
* **Right to Erasure:** You may request that we delete your personal data ("Right to be Forgotten"), provided it is not required for tax or legal retention purposes.
To exercise this right, please contact us through the contact information below.

SECTION 8 - DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to applicable tax and legal retention requirements (typically 7-10 years for financial audits).

SECTION 9 - MINORS
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children.

SECTION 10 - CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

SECTION 11 - CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at **support@hyleaherb.com** or by mail using the details provided below:

[Sanhe City Hanliya E-commerce Center (Individual Business)]
[Re: Privacy Compliance Officer]
The third storefront from the north at No. 204, Juyang Street, Juyang Town, Sanhe City, Langfang City, Hebei Province, China (Changjiang Apartment).